The pragmatism of digital communication. Act effectively online.

During the confinement, it has become essential to transfer communication to the intangible ways of the web: Zoom, Skype and the many platforms that have allowed us to continue getting to know each other, talking, looking at loved ones, teaching, learning, playing music and much more. However, it is undeniable that something has changed: the hardware at our disposal are not the same. There is no visual contact; the voice with its cobra inflexions is much more important; the image on the panel becomes an icon; physical contact is impossible. How to adapt our communication to the digital context? In this study, Giorgio Nardone, Stefano Bartoli and Simona Milanese analyze new forms of online communication from all angles. This book constitutes an essential instruction manual for the correct use of even more extensive communication.